Visual Communication - Bachelor
Wayfinder is a group travel and tour company built around immersion, travel and connection. Trips move at a slower pace, giving travellers time to soak in each place, build lasting friendships, and reach bucket-list destinations, all while reconnecting with nature. This project explores Wayfinder’s visual brand identity across pamphlets, a website, posters, social media and merchandise.
This section explores the visual identity and brand voice that underpins Wayfinder, including its logo, colours and typography.
Wayfinder’s photographic direction centres on calm, candid imagery with a film-inspired aesthetic, capturing people in genuine moments within natural landscapes.
Designed for print and digital, the Greece, Vietnam and New Zealand pamphlets guide travellers through each destination with day-by-day itineraries and photography that captures the feeling of being there.
The Wayfinder website guides travellers from inspiration to booking. Its three pages, Home, About and Book Now, introduce the brand and its destinations, with a bright, open design across desktop, tablet and mobile.
Wafinders Instagram builds awareness and inspires travellers before they book. The feed alternates candid travel photography with bold blue and yellow branded posts, balancing calm and adventure.
The Travel, Immerse and Connect poster series brings Wayfinder’s values into everyday spaces, catching people mid-commute and inviting them to step outside their routine.
Wayfinder’s merchandise includes Group Leader t-shirts, which make guides easy to spot on tour, and stickers that give travellers a Wayfinder keepsake to add to their water bottles, laptops, and luggage, carrying the brand with them long after the journey ends.
TRAVEL IS NOT REWARD FOR LIVING, IT’S EDUCATION FOR LIVING.
Anthony Bourdain
Bronte Grayson is a passionate visual designer who brings energy and creativity to every project. She believes design should always tell a story, and she draws on her love of photography, branding, graphic design, video editing and motion graphics to do it. Her work combines strategy with emotive visual language.
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