Visual Communication - Bachelor

Baked Notes

Baked Notes is a stationery brand inspired by the warmth and charm of a bakery, hoping to bring a sense of sweetness and nostalgia to the everyday routine of hand writing. The project positions hand writing as a form of digital escapism, creativity and self expression.

Anna Liang

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Project Statement

Younger generations who grew up entirely online, are surprisingly gravitating toward physical books, film cameras and vinyl records. Acknowledging this, Baked Notes is a brand which positions stationery as a form of digital escapism. As we unplug our phones and pick up a pen, handwriting becomes a form of creativity, self-expression and mindfulness. The brand offers a stationery set perfect for those who want a complete set of tools to get started on their hand writing journey.

STyle guide

Letter paper

memo pads

greeting cards

stickers

envelope

Packaging

merchandise

Poster

instagram

Showreel

Process Documentation

Anna Liang

Anna Liang is a Visual Communication Design and Marketing student with a passion for visual storytelling, branding and creative problem solving. She enjoys exploring how design can connect with audiences and is constantly looking for new opportunities to grow as a designer.

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