Visual Communication - Bachelor

Gaia

Gaia is a fictional home decor brand selling high quality ceramics inspired by natural landscapes. Gaia is a luxurious, eco-conscious brand that promote their products as more than just ceramics and decor. Gaia's products are vessels for dialogue about how people interact with the earth.

Nell Elphinstone

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Brand Identity

Moodboard

Font Design

GaiaType is a display typeface created by studying the behaviour of rivers and valleys. GaiaType features 88 uniquely imperfect glyphs.

Packaging Design

The packaging provides a luxury experience. The sleeve slides off to reveal a bed of sand sitting above a body of water. The base slots into the lid to reveal a plate resting on a sandbank. The packaging provides more than function, it is a vessel for dialogue.
Image of a care guide, featuring an illustrated blue vase.

Care Guide

The care guide features an illustrative vase graphic that transforms into a river.
A magazine mockup. The left page reads "earth born into clay: Gaia" and the right page features an image of 3 plates arranged on top of eachother.

Magazine Spread

The magazine features the ocean that inspired the advertised ceramic pieces.

Nell Elphinstone

Nell is a visual communication designer with a background in photography. Her work focuses on typography, branding, packaging, and publication design. Drawing on her multidisciplinary background to create engaging and unique visuals, her graduate project explores a branding system inspired by the organic forms, textures, and colours found in nature.

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