Venty

project statement

Most of us wear only 20% of our wardrobe, 80% of the time. Venty takes its name from that rule: venti is Italian for twenty. It is an app that drafts sewing patterns to your own body, and its brand exists to make slow fashion feel desirable: fewer pieces, made to fit, so everything you own becomes part of the 20% you love.

The identity is built for a Gen Z audience who rarely see sewing as something for them. Instead of the technical, crafty look of traditional patterns, Venty is modern, sleek and editorial: near-black night and cool blue-greys keep it minimal and future-thinking, while a single periwinkle adds a soft touch of femininity and appears only where Venty is. The mark is a tulip bud folded like fabric mid-drape, with a leaf drawn from the French curve pattern cutters use, resting on the wordmark the way a garment rests on a body. Familjen Grotesk carries every word and Bigilla every number, like a tailor’s ticket. From the app to a tote with tape-measure straps, the brand says one thing: made to measure, never made to size.

problem

Clothes come in sizes. People don’t. Sewing patterns from the shop only come in standard sizes, but real bodies don’t fit neatly into them. So home sewists end up measuring, guessing and changing the pattern by hand, and the garment can still turn out not to fit. For beginners it’s even harder: pattern sheets are full of technical sewing words, which can put them off before they’ve even started.

Try the app yourself.

Venty is live. Open it on your phone, add your measurements and watch a pattern draft itself to your body.

Try the app

Visit the website

Design response

Venty does the maths of pattern drafting, and the craft stays in your hands. It saves your body once, turns plain words, photos or sketches into a garment you can see on a 3D body built from your measurements, and lays the finished pattern out on A4 paper. Every screen speaks the language of the sewing room.

The mark

A bud, a leaf, a breath of air. The bloom is a tulip just before it opens, folded like fabric mid-drape: a garment you have only seen in a photo, about to become real. Its leaf is one sweeping stroke with the curve of a French curve, the ruler pattern cutters use for armholes and necklines. The bloom rests on the wordmark the way a garment rests on a body: fit first, and the name holds it up.

The name comes from venti, Italian for twenty, and the 80/20 rule of the wardrobe: most of us wear about 20% of our clothes 80% of the time. Venty is about slow fashion, making fewer pieces, made to fit, so everything you own becomes part of the 20% you love. Even the e in the wordmark plays along: its split bowl reads like a pattern piece cut on the fold.