Visual Communication - Bachelor

Aliganj

Aliganj is a textile-based craft brand, celebrating crafts and aesthetics of traditional Mughal Islamic cultures. To package Aliganj's primary product, intricate cross stitch art pieces, a unique and innovative packaging design concept was formed.

Yusra Ali

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Taking inspiration from Indian Mughal architecture, the packaging design concept works as an element of world-building for Aliganj, transporting the customer to the old world charm of Indian textile crafts. Interacting with the design, the user opens the exterior box to reveal 3 doors, inviting curiosity to take over.
Using an augmented reality application, users can ‘enter’ the three doors and find a unique scene in each, contributing to the story of how these products have been created historically.

The branding for Aliganj was created paying tribute to this Mughal culture, using darker and dustier tones, emulating a sense of South Asian aristocracy that was prevalent in this culture. The font was also chosen for this proximity to Indian aesthetics, with the letters being adapted to create the main logo and brand pattern.

Yusra Ali

Yusra Ali is a graduate designer, with a specialisation in graphic design, and experience in packaging and product design. With a double degree in marketing, Yusra has extensive experience in advertising and social media design.

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