BLOOM

“Pediatric patients are kids first and need to play every day, no matter where they are. Play is essential for physical, social and cognitive growth.”

Starlight Children’s Foundation. (2025, June 5). Every child deserves play-based care, even in the hospital [Press release]. https://www.starlight.org/media/press-release/every-child-deserves-play-based-care-even-in-the-hospital

I have noticed most resources available are to help parents approach kids with education on their diagnosis. I have struggled to find information and resources designed for kids to interact with. I want to put a change to this. I believe we can use design to effectively communicate something to a user by doing informative visual and critical research.

According to The Cancer Council, Research shows some of the best ways to talk to young children about their cancer diagnoses are:
– Explaining what they can expect and how schedules may change.
– Arranging daily opportunities for kids to use up excess energy, anxiety or aggression through sports, the park or using playdough
– Using picture books, puppets, dolls or toy medical kits to talk about cancer and provide short explanations about what is happening
– Reassuring them that their behaviour or thoughts have not caused the illness, and that they will always be taken care of.

Cancer Council Australia. (2026). Talking to kids about cancer: A guide for people with cancer, their families and friends. https://www.cancer.org.au/assets/pdf/cancer-information/talking-to-kids-about-cancer-a-guide-for-people-with-cancer-their-families-and-friends

primary product

Stickers for Juice Cups:
Every juice cup given during treatment at hospital comes topped with a surprise Bloom Buddy or Brave Buddy sticker. Kids peel it off and stick it into their BLOOM activity book, collecting the whole garden one juice at a time. It turns a small everyday moment into something fun to look forward to. Through familiar, playful visual communication, this touchpoint supports children’s wellbeing by bringing moments of joy, routine and connection into an otherwise clinical and uncertain hospital day.

Sticker collections

Contextual mockups

Bloom activity book

contextual mockups

bloom buddy wellbeing website

An interactive online garden where children tap on sprouts that represent how they’re feeling. Each clicked sprout grows a bloom buddy which gives some context and a gentle wellbeing tip. Each feeling claimed adds to their garden graph which gives parents a visual way to track and check their child’s emotional wellbeing throughout treatment. Click the button below to try for yourself.

Go to Website!

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