Visual Communication - Bachelor
Anthologie, is a personalised gift-giving service. They specialise in custom bouquet and book deliveries. The product can be purchased remotely and delivered directly to the recipient's door, making this gift option perfect for people who live across states or cannot be physically present for someone on a special occasion. The business aims to bridge the gap between what the gift-giver wants to say and the gift they have chosen.
Everyone loves to receive flowers, whether it’s a birthday, anniversary or a special occasion. Yet deciding what to buy someone can be extremely overwhelming, and when you wish to celebrate with someone but can’t be with them on their special day, expressing how you feel about them can be even more difficult. For some people, a traditional bouquet or a card doesn’t always say exactly what you mean. So what do you get someone when you want to convey an emotional message? Something personal and unique to them. This is where Anthologie comes in, delivering custom bouquets and hand-chosen books directly to the recipient’s door, creating a gift that feels personal, intentional and unique to them.
Each reading persona has its own card that will be included in the end gift package so the reader knows why their flowers and books have been selected for them.
Below are some of the additional gifts that can be included in the gift package with personalised handwritten messages.
Casey Ross is a Visual Communication and Marketing student at QUT. She has a passion for illustration and graphic design and loves incorporating real-life photography and texture into her digital artworks.
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