Visual Communication - Bachelor

Bloom Matcha

Bloom Matcha is a matcha starter kit designed for Gen Z, making matcha preparation at home simple, affordable and enjoyable. The kit includes essential matcha tools in functional packaging, combining a playful visual identity with a soft, feminine aesthetic. Inspired by flowers, growth and self-care, the brand encourages young people to create their own matcha rituals.

Callie Lay

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Bloom matcha

A beginners matcha kit

Why Bloom Matcha?

Bloom Matcha is useful for students as it provides an affordable and convenient way to make matcha at home instead of regularly buying drinks from cafés. The kit includes essential tools and simple instructions, making it beginner-friendly. It also encourages creativity, healthier routines and small moments of self-care during busy study days.

Who is bloom matcha for?

Who is Bloom Matcha For?

Bloom Matcha is designed for Gen Z students and young adults, particularly those who enjoy matcha, café culture, wellness and creative lifestyle trends. It appeals to people who want an affordable alternative to buying café drinks every day and enjoy making their own matcha at home.

The Aesthetic

The visual identity of Bloom Matcha combines pastel pinks, matcha greens and gradient flower motifs with rounded Roca typography. The overall design is fresh, modern and expressive, balancing a cute aesthetic with a polished finish.

Bloom Matcha Website

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Callie Lay

Callie is a third year student studying a double degree in design and business. She is a matcha lover who enjoys trying new cafe's with her friends. She was inspired by her passion for matcha to create a beginners friendly packaging kit that encourages young people to make matcha at home.

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