Visual Communication - Bachelor
AFTERKIN gives vintage finds another chapter. A clothing purchase unlocks a seasonal story starring one of four animal companions. After meeting the character, customers can watch the film and keep its card in their collection. The project brings together an online store, collectible stories and a family of printed packaging.
Character imagery and story footage were created with AI assistance, based on my original character sketches and creative direction.
AFTERKIN is a high-fidelity concept prototype; purchases are simulated.
Shu Yi Ho is a graphic design student at QUT in Brisbane. Her work spans brand identity, packaging and digital experiences. She is interested in how characters and small details can give a brand its personality, both on screen and in print.
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