Style Guide
Brand Personality and Voice
Letters Astray is warm, thoughtful, encouraging and quietly playful. The brand communicates like a creative companion rather than an instructor, using approachable language that encourages curiosity, experimentation, and self-expression.
interactive cards
The interactive cards invite users to become part of the creative process. By cutting out illustrated flowers and arranging them within an vase, users can build their own unique composition, turning the final card into something personal rather than predetermined.
Stickers
Stickers provide an accessible and playful way to communicate short messages that reflect the Letters Astray philosophy. They act as small reminders to slow down, create, and enjoy the creative process.
Rubber Stamps
Rubber Stamps encourage interaction and give users the freedom to personalise their own creative work. They support the brand’s emphasis on participation, experimentation, and making by hand, allowing each user to apply designs in their own way.
social media identity
Letters Astray’s social media identity extends the brand beyond its physical products and into the user’s everyday visual environment. It provides a space to share products, handmade processes, creative prompts, and brand values while encouraging followers to slow down, experiment, and make something of their own.
stationery collection
As interest in handmade and analogue creative practices continue to grow, the stationery collection encourages users to step away from screens and engage with slower, hands-on forms of creativity. The range includes bookmarks, letter writing paper, postcards, and habit trackers, combining functional stationery with the playful and tactile qualities of Letters Astray.
chatterbox
The chatterbox introduces a playful and nostalgic way for users to discover creative prompts. The element of surprise encourages experimentation and removes some of the pressure around deciding what to create, allowing ideas to develop in unexpected directions.
