Visual Communication - Bachelor

OOPSIE! First Aid Kit

OOPSIE! is a playful first aid kit brand designed to make everyday preparedness more approachable, portable and desirable for young adults. Through bold colours, quirky characters and innovative packaging, OOPSIE! challenges the traditional clincial image of first aid, transforming an often overlooked necessity into something people actually want to carry.

Rhianna Ward

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A Kit for Every Occasion

OOPSIE! offers four first aid kits designed to suit different lifestyles and everyday situations. Night Out provides compact essentials for evenings out, Everyday covers common minor injuries and mishaps, Outdoors is designed for adventures and outdoor activities, while On the Go offers convenient first aid for life on the move. Each kit encourages preparedness without compromising portability or personality.

MERCH

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OOPSIE! Instagram

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Rhianna Ward

Rhianna is a multidisciplinary designer with a background in Interaction Design and Visual Communication. Her approach combines creativity, curiosity and human-centred thinking to develop meaningful design solutions. Passionate about creating engaging and accessible experiences, she enjoys exploring new ideas, challenging conventions and bringing concepts to life through thoughtful design.

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