Visual Communication - Bachelor
ReWild Australia is a fictional, Australian-owned seed company specializing in native plants and wildflower seeds. They focus on biodiversity conservation, sustainable gardening practices and bringing wildlife back into urban environments.
ReWild’s mission is to educate the public about the importance of native ecosystems, and how to help restore biodiversity to Australia one home gardener at a time.
Australia is home to a staggering amount of unique and diverse flora and fauna, supporting more than 8% of the worlds total species. A lack of protections for this biodiversity has led to the largest documented decline in biodiversity of any continent, and with 25% of Australia’s nationally listed threatened plants and 46% of threatened animals found in urban areas, finding ways to restore native biodiversity in urban spaces is more important than ever. In response to this ReWild Australia was born. Focusing on biodiversity conservation, sustainable gardening practices and bringing wildlife back into urban environments, ReWild raises awareness and lowers the barrier of entry to the world of native gardening, making it easier to make the world a greener place.
The name “ReWild” comes from the effort to restore biodiversity to urban spaces, creating more habitats for native polinators and wildlife.
The ReWild logo was designed to communicate organic authenticity, approachability, and native Australian biodiversity. Imagery of the golden wattle, the iconic national flower of Australia, with textured edges, and hand lettered text creates a natural, organic feeling to convey the sustainable and environmental values of the company.
Based on the hand lettered logo typeface, ReWild Demo is a custom accent font that accentuates the brand’s personality and ethos, using organic shapes and textures to create an authentic, approachable and natural feeling typeface that felt cohesive with the visual language of the ReWild brand.
Highlighting the impact of Australian biodiversity on native pollinators as well as promoting ReWild’s brand and products, this poster series spotlights native plants and the fauna that feed on and take shelter in their foliage. By masking out the native fauna, these posters draw attention to the effect that reduced biodiversity has on native populations of animals.
With its bright colours and eye-catching icons, ReWild’s seed packets double as an easy-to-understand informational guide specific to each plant. These packets aim to make it easier for beginner gardeners to get their hands dirty, armed with all the knowledge they need on their journey.
The ReWild seed quiz aims to take the decision fatigue and uncertainty out of deciding which plants are suitable for each individual customers environment. Using simple questions, consistent design elements and the aid of icons, this quiz lessens the mental workload that usually prevents customers from taking that first step toward a greener future.
Using a simple filtering system that sorted through a self-made data set of 69 native Australian plants, each with a set of 7 variables, the quiz eliminates plants that do not fit the customers criteria. The plants that remain appear on the results page ready for the user to choose from.
Amber Gielen is an emerging visual communications designer with a passion for creating compelling narratives through design. With a focus on typography, brand identity, and layout design, Amber is constantly looking to take on projects that challenge her creativity and let her hone her skills.
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