Visual Communication - Bachelor

“PUPAW” pet food branding

PUPAW is a pet food branding and packaging project that explores sustainability through simple, playful design. With reduced ink use, minimal materials and packaging that transforms into a feeding spoon, it combines practical functionality with a distinctive visual identity to encourage more thoughtful choices in everyday pet care.

LuoLin LI

Luolin Li is a visual communication design student at QUT with an interest in branding, packaging and motion design. Inspired by animals and everyday life, she creates playful, thoughtful designs that combine simple visuals with practical ideas, with a particular focus on sustainability.

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