Visual Communication - Bachelor

The Ruby Jazz Club

Established in 2026, The Ruby Jazz Club is an intimate Brisbane speakeasy and live music venue inspired by the atmosphere of 1920s New Orleans. This project reimagines Ruby’s visual identity across digital and physical touchpoints, creating a memorable and cohesive experience that engages contemporary audiences while strengthening its connection to the city’s growing jazz community.

Esther Chang

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Down a dimly lit lane, behind a red door is where you will find us.

BRANDING

COLOUR PALETTE

PHYSCIAL DELIVERABLES

BEYOND RUBY’S

The designer wanted these physical touchpoints to feel cheeky and playful while still existing as valuable brand assets. Each design was created with the intention of sparking conversation, whether within the venue or through everyday interactions. By intertwining storytelling with functionality, these touchpoints feel particularly fitting for Ruby, capturing the spontaneity, intimacy and social energy of a late-night jazz bar.

Designed as keepsakes for locals and visitors alike, they allow a piece of Ruby to travel beyond the venue and find its way home—wherever home may be.

FULL GALLERY

VIEW FULL PROJECT ON BEHANCE

Esther Chang

Esther Chang is a Brisbane-based creative specialising in social media, photography, branding, and digital marketing. Her passion lies in establishing memorable visual identities within the fashion and beauty landscape. "Nothing we interact with should ever feel soulless—that’s where it ends before it begins."

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