Visual Communication - Bachelor

TUCKER

Tucker is an Australian outdoor food brand offering convenient, nutritious and flavourful dehydrated meals for hikers and campers. Inspired by Australia’s native flora, Tucker combines practical, lightweight meals with a distinctive visual identity. The brand aims to make outdoor dining enjoyable, accessible and full of flavour.

Lauren Hassall

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TUCKER

Fuel for out there

About Tucker

Tucker is an upcoming Australian outdoor food brand that aims to make camping meals more convenient, appealing and enjoyable for a new generation of outdoor adventurers. Through dehydrated meals and a distinctive Australian-inspired visual identity, the project challenges the traditional, utilitarian approach to outdoor food. Tucker aims to make good food the highlight of the adventure.

BrandING suite

Deliverables

packaging

apparel

accessories

Advertising campaign

social media CAMpaign

Lauren Hassall

Lauren Hassall is a passionate designer with a love for creating meaningful, engaging and visually compelling design solutions. Her work includes branding, motion graphics, typographic design and strategic marketing. Combining creativity with business skills, she is constantly exploring new ideas, challenging her skills and finding opportunities to grow as a designer.

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