Beyond the Portfolio
The Archives explores personal branding in the competitive creative industries and considers how emerging designers can position themselves as they enter the job market amid the rise of AI and a changing landscape for junior and entry-level roles.
By approaching the job market through the lens of personal branding, emerging designers can move beyond simply presenting their skills and instead create a considered, memorable experience that communicates who they are, what they value, and what they can bring to the industry.
Visual Identity
The Archives’ visual identity positions my creative career as a collection of ideas, experiences, and influences housed within a creative house represented by a door, a visual motif that recurs throughout my project. An editorial aesthetic brings together fashion, travel, lifestyle and human connection, while motion transforms static imagery into visual storytelling. Together, these elements create a cohesive identity that reflects my creative perspective and showcases the range of work within my growing creative catalogue.
Merchindise
By using everyday objects like a matchbox and a deck of cards as merchandise, the concept is designed to be fun, unexpected, and different, helping the brand stand out while creating a more physical, immersive experience. Both objects integrate elements of the brand’s story, letting The Archives’ narrative extend beyond the digital into something the audience can physically interact with and take home.
Digital Outreach
Instagram and the website extend The Archives beyond its physical identity, creating accessible digital touchpoints to communicate the brand’s story, showcase creative capabilities and build connections with potential employers and fellow creatives. Through curated editorial content and an immersive website experience, these platforms bring the visual identity to life while demonstrating how personal branding can bridge the gap between emerging designers and future creative opportunities.
PROJECT SHOW REEL
Emily Scott
Emily is an emerging visual communication designer working across creative direction, styling, and immersive experiences in digital, print, and physical media. A Queensland University of Technology graduate, she was shaped by time living in Italy, where fashion, design, and everyday life blend seamlessly. Her archive explores travel, fashion, and lifestyle through movement, texture, and captured moments, creating compositions that feel like fragments of experience and invite viewers to feel present within them.
