Visual Communication - Bachelor

ACCORD

Accord is an inclusive, unisex fragrance concept that challenges the traditional boundaries of perfumery, exploring how scent can be experienced beyond the sense of smell. Inspired by the emotional connection between fragrance and human experience, Accord transforms the invisible into a visual language. Designed with anosmia and parosmia in mind, the brand invites individuals to discover fragrance through a new sensory perspective.

Anna Rudko

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PHYSICAL PROtotypes

An image of two perfume glass bottles including the ACCORD logo.
An image of the SOL perfume glass bottle including the ACCORD logo.

Scent personality

accord scent concepts & 3d product modelling

ACCORD, SOL scent card. Made for those with a warm, free-spirited & confident nature. Drawn to spontaneity, connection & new experiences, they bring a bright, expressive energy to every moment, with an open outlook & a natural sense of optimism.
ACCORD, ELIO scent card. For those who carry a sense of calm wherever they go, composed, thoughtful & quietly self-assured. Drawn to clarity, fresh surroundings & moments of quiet escape, they have a presence that feels soft & effortlessly refined.
ACCORD, VIER scent card. For those with a bold presence and an instinct for momentum. Driven by ambition, challenge & the desire to make an impact, they move with purpose, carrying a magnetic energy that feels powerful, composed & impossible to overlook.
ACCORD, LUNE scent card. For those with a creative spirit & a distinctly individual perspective. Drawn to originality, artistic expression & the unexpected, they see the world through their own lens, bringing a sense of creative freedom into everything they do.

POSTER

An ACCORD poster encouraging consumers to take a personality quiz.

The poster is designed to introduce ACCORD to consumers in public spaces, inviting them to explore the brand through an interactive personality quiz accessed via the QR code. This experience encourages personal engagement while connecting individuals with a fragrance that reflects their unique identity.

your fragrance match

An ACCORD quiz used to identify what fragrance best suits your persona.
An ACCORD quiz used to identify what fragrance best suits your persona.

FIND YOUR SCENT

scent experience

discover the essence of accord – sol through visual communication

VISIT SOL WEBPAGE

merchandise

store backdrop

Anna Rudko

A passionate and ambitious creative driven by the intersection of branding, visual communication and innovation. With a focus on immersive brand experiences, combining 3D modelling and digital design to push creative boundaries, challenge traditional beauty standards and explore how thoughtful design can shape a more inclusive future.

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