Visual Communication - Bachelor

Aurelis Eyewear

Aurelis Eyewear is a luxury eyewear brand designed for modern professionals seeking to elevate their identity. The project explores accessible luxury through a combination of digital and physical touchpoints, creating an immersive and cohesive brand experience for customers. Interactive AR filters allow others to virtually explore and test products before purchasing, while considered packaging complements the eyewear and reinforces the brand identity. The brand focuses on creating a refined visual identity that balances sophistication with approachability.

Kasey Bull

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Brand Guidelines

Packaging and Merchandise

Billboard

Online Presence

Product Photography

Virtual AR Filter

Three phone screens displaying pictures of women wearing glasses on left two screens. Right screen instagram post with qr code.

Showreel

Kasey Bull

Kasey Bull is a visual communication designer passionate about photography and multimedia. Their practice explores the intersection of design and storytelling, combining thoughtful concepts with engaging visuals to create immersive media and experiences. They work across digital and physical mediums, continually experimenting with new techniques and approaches to creative practice.

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