Visual Communication - Bachelor
Bloom is a 3D blind-box character and branding project exploring courage, vulnerability and personal growth. Inspired by a flower’s gradual bloom, a shy character’s journey through an unfamiliar forest reflects how growth begins with small steps into uncertainty, rather than the absence of fear.
BLOOM is a gentle, shy, and slightly nervous flower character who sometimes uses her flower to hide when she feels uncertain or embarrassed. Her key message is “Allow yourself to be brave while still being afraid.” It shows that courage does not mean having no fear; it means taking a small step forward even when fear is still present.
Wee Han is a visual communication designer from Malaysia, currently studying at QUT. Her work focuses on branding and illustration, shaped by an interest in beauty and fashion. Through thoughtful storytelling and expressive visuals, she creates purposeful designs that connect with people on an emotional level.
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