Visual Communication - Bachelor

Branch Out

Branch Out is a Brisbane-based music magazine dedicated to expanding people’s musical horizons. As a music recommendation magazine, Branch Out will provide monthly artist recommendations, new genres to explore and upcoming gigs.

This project has two objectives: encourage young people to explore new artists and to engage with physical media.

Oceana Clarke

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Red Front and Back Cover Of Magazine Project.

PROJECT CONTEXT

Branch Out is a monthly music magazine which aims to bring lesser-known artists and genres into the spotlight. This magazine is for curious individuals who want to expand their music taste without the help of an algorithm. Music recommendation algorithms often regurgitate similar genres of music and artists, making it hard to truly discover new music. Branch Out offers an alternative and creates a space for local artists to get their music heard.

Branch Out comes with a companion CD comprised of 20 artist recommendations. The purpose of the companion CD is to encourage young people to engage with physical music media and provide easy-access recommendations away from subscription-based services like Spotify and Apple Music.

The full scope of this project explores magazine design, CD cover design, branding, marketing assets, and merchandise.

MAGAZINE DESIGN

Inside pages 1-14 of magazine project

LOGO DESIGN

Primary and Secondary project logos

CD DESIGN

MARKETING

Instagram assets

Social media Asset mock-ups

Vertical social media ad

MERCHANDISE & stickers

Branch out showreel

Oceana Clarke

Oceana Clarke is a dynamic visual communicator with a passion for branding, identity, and motion. Minoring in Advertising, she considers consumers first when creating bold and unique designs. Oceana is proficient in Adobe Suite software, with skills strongest using Illustrator, InDesign and After Effects.

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