Visual Communication - Bachelor
Cloud Room is a karaoke and social bar concept designed to create a welcoming space where everyone can enjoy a night out their own way. Combining private karaoke rooms, signature cocktails and a playful cloud-inspired identity, the brand encourages people to sing, socialise or simply unwind with friends. Your night, your way.
The Cloud Room signature cocktail range features four uniquely designed canned drinks: Cloud Nine, Dream Pop, Starstruck and Mic Drop. Each can uses its own pastel colour palette and flavour-inspired graphics while maintaining a consistent brand identity. The collection extends the Cloud Room experience beyond the bar through playful, recognisable packaging.
Cloud Room’s visual identity is carried through its venue signage and printed materials to create a consistent brand experience. The menu features the signature logo, pastel colours and playful cloud-inspired graphics, while the branded glassware and exterior signage help establish a recognisable identity. These applications bring the brand to life both inside and outside the venue.
Cloud Room aims to build a strong sense of community and connection with its audience through membership and loyalty systems, alongside wearable merchandise. Membership cards encourage customers to feel part of the Cloud Room community, while loyalty cards reward returning visitors. Merchandise allows customers to take the brand beyond the venue and express their connection to Cloud Room.
Nikola is a graphic design student who loves music, dance and exploring her creativity. She enjoys experimenting with different design styles and bringing ideas to life through visual storytelling. Her work reflects her passion for creative expression, playful aesthetics and creating designs that connect with people.
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