Visual Communication - Bachelor

Explore Brisbane: Collectable Stamp Experience

In celebration of Brisbane's unique landmarks and natural wonders "Explore Brisbane: Collectable Stamp Experience" seeks to strengthen family connection through a scavenger hunt guidebook. “Explore Brisbane” guides children and adults to discover their curiosity and sense of wonder, via an adventure to collect stamps hidden amongst Brisbane’s iconic (and up-and-coming) locations.

Lara Wenham

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Project Statement

Tourism has gradually returned as a priority for society since the recovery from the Covid-19 pandemic in early 2020. The isolation created during the pandemic and the resulting boom of the digital world has cultivated a need for deeper emotional connection. As a result, it has been reported that family holiday expenditure has increased, as families seek deeper emotional connection through meaningful travel experiences.

In response, I have created a project that seeks to encourage family connection and interaction for tourists visiting Brisbane, through a collectable scavenger hunt guidebook.

Design Brief

Brisbane is becoming a hotspot tourist destination having been the gateway to many iconic Southeast Queensland attractions and natural wonders for many years. It’s popularity is only expected to increase with the Brisbane 2032 Olympics just around the corner.

“Explore Brisbane: Collectable Stamp Experience” celebrates Brisbane’s unique landmarks and natural wonders through a series of iconic stamps to be scavenged by tourists in a collectable guidebook.

The collectable guidebooks will be made available for users at stamp counters, in addition to Brisbane visitor information centres, museums, accommodation and Brisbane transport terminals (bus, train and plane)

Objectives

○ To promote, inform and entice more tourists to visit Brisbane.

○ To strengthen family bonds and foster togetherness on holidays through creating lasting memories.

○ Create meaningful memoriabile that reminds visitors of their family holiday in Brisbane.

○ To guide children and adults to explore their curiosity and sense of wonder.

Design Decisions

Process Documentation Journal

Deliverables

Behance Project Page

Visual Identity

Vector illustration of the Explore Brisbane visual identity which is also the front and back cover of the guidebook.
Vecture illustration of Explore Brisbane's visual identity, including a close up of the logo and an explanation of the "brown snake" motif. Next to this is brands visual identity including, its typeface (Gothiks and Fira Sans) and colour palette with hex codes (oranges and browns).

Stamps

Four inked stamp impressions on landscape piece of paper. the first is a blue stamp of Bluey's World, the second in a green stamp of Mt Coot-tha Summit Lookout, the third is a red stamp of QLD Maritime Museum and the fourth and final is a black stamp of the Explore Brisbane Logo.
Two images of stamp mock-ups. The first image is a mock-up of a wooden handle inked stamp with an inked impression on a piece of paper. The second image is an open book with four different ink impressions, two stamps for each page.

Guidebook

A mock-up of the open Explore Brisbane guidebook that shows its front and back book cover.
A mock-up of the Explore Brisbane guidebook that opens to reveal the inside cover that holds the map of Brisbane and the stamp locations.
A mock-up of the content pages of each iconic location.

Advertising material

a mock-up of the Explore Brisbane advertisement on a train station billboard.

Additional Information

Behance Project Page

Process Documentation Journal

Lara Wenham

Lara Wenham is an emerging strategic visual communication designer from Brisbane, Australia. Being a highly curious person, Lara enjoys exploring the many avenues and challenges the design world has to offer. She is passionate about powerful and thought-provoking storytelling, strong brand identity and eye-catching marketing visualisation.

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