Visual Communication - Bachelor

Lantern Trail

Lantern & Vine is a monthly pop-up night market, and first-time visitors need to find their way around after dark. Lantern Trail answers this with one glowing lantern motif, repeated from the entrance gateway to directional signs and stall markers. On the zone map, the lanterns brighten toward the final destination, giving visitors a simple cue about where they are in the market. The same identity carries through to social media, so the experience begins before the night does.

Madison McBurnie

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Displayed near the entrance and at key points through the market, the zone map gives visitors an overview of the full layout before and during their visit. The dashed walking path and brightness progression guide visitors along a suggested route — Entry → Market → Food → Music → Exit — reducing the disorientation common in unfamiliar night markets.

Mounted above or alongside stall clusters within each zone, these smaller-scale markers confirm which category of stall a visitor has arrived at. Using the same lantern motif as every other touchpoint, they reinforce the system’s consistency down to the smallest scale, while the outline/neon treatment keeps them legible without overwhelming the stalls themselves.

Placed at key decision points throughout the market (junctions, pathway splits, entry points to each zone), these signs guide visitors toward Food, Market, and Music areas. Each sign pairs the lantern motif with a directional arrow, keeping the system functional and easy to read at a glance, even in low light.

Madison McBurnie

Madison is a visual communication and marketing student at Queensland University of Technology (QUT), with a passion for creative storytelling, digital design and brand communication. She enjoys combining strategic thinking with visual creativity to develop engaging content that connects with audiences and brings ideas to life.

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