Visual Communication - Bachelor

Licks Brand Identity

Licks is a playful visual identity created for a premium dog peanut butter brand targeting Gen Z dog owners who love to spoil their pets with luxury products. The brand name ‘Licks’ along with the tongue-like typography and colour palette are all inspired by the way dogs happily lick up this delicious treat.

Ashley Barkes

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Ashley Barkes

Ashley Barkes is a Brisbane-based graphic designer who specialises in creating visual identities that make brands stand out. Her practice combines thoughtful marketing strategy with visual communication to produce intentional, research-based branding that helps companies to tell their story and connect with audiences.

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