Visual Communication - Bachelor
LiFT:OFF! is a J-Pop-inspired Kaigai Idol duo based in Brisbane, Australia.
The duo is themed around space and magic, involving these elements in their branding, group lore, and performances. This project includes Brand Identity, Creative Direction, and Album Packaging, inspired by J-Pop Idols and the creative direction of various K-Pop groups.
LiFT:OFF!’s core branding revolves around the main themes of space and magic. The group consists of two members: Celeste, the lavender member who represents the sun, and Astro, the blue member who represents the moon. Each member has their own respective colours and themes, which tie into the group’s overall lore and branding.
Every piece of the group’s branding has been created to fit within these themes, being legible and easily identifiable while sticking to the core topics.
“THE FiRST:FRONTiER” is LiFT:OFF!’s first EP, which encapsulates the group’s overall theme in its aesthetics, sound, and graphics.
There are 6 tracks with a range of genres while still suiting LiFT:OFF!’s overall identity, and a total length of 20 minutes.
The album is available online on streaming services and physically as three separate CD Album versions & a Deluxe Limited Edition Vinyl Boxset.
There are three separate versions of the “THE FiRST:FRONTiER” CD Albums. Each album includes a CD disc, photobook, 3-piece sticker set, and random photocard, all themed to its respective version.
The Deluxe Limited Edition Vinyl Boxset is a physically expanded version of the album, which comes with more inclusions than the CD Albums.
The boxset includes a collector’s outer box, a 12″ double-sided blue/purple marbled LP Vinyl in a gatefold sleeve, an extended photobook, mascot plush blind box, 3-piece sticker set, and 9-piece photocard set.
Aether is a driven visual communication designer, illustrator, and photographer who specialises in branding, packaging, motion graphics, and creative direction. With a strong passion for creativity and working on playful yet purposeful designs, they hope to work as a designer in the music industry after graduation. Aether is in her last year of studying a Bachelor of Design (Visual Communication) at QUT, previously graduated from TAFE QLD with a Diploma of Graphic Design in 2022, and has been building proficiency in the Adobe Creative Suite since 2015.
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