Visual Communication - Bachelor
ORIVA is a specialty coffee branding and interactive packaging project that explores storytelling through physical and digital experiences. Featuring a pull-to-reveal mechanism and augmented reality (AR), the design invites consumers to discover six stages of the coffee journey, from origin to brew, creating a deeper connection between consumers and the story behind their coffee.
ORIVA’s brand identity is inspired by the natural origins and journey of specialty coffee. Combining elegant typography, earthy colours and organic graphic elements, the visual identity reflects the brand’s values of transparency, craftsmanship and authenticity. The minimalist yet premium aesthetic creates a cohesive visual language across packaging, printed materials, social media and augmented reality experiences.
Kerly Ooi is a Visual Communication student at Queensland University of Technology (QUT), originally from Penang, Malaysia. With a passion for branding, packaging and visual storytelling, she enjoys exploring creative ways to connect design with meaningful experiences. Her work focuses on combining creativity, functionality and thoughtful visual communication.
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