Visual Communication - Bachelor
Red Centre is an Australian date liqueur with a label that reveals itself only in the cold. The date palm was never from here, yet it made a home in the arid centre, and that quiet belonging is the idea. Four expressions move from dawn to nightfall, each paired with a native botanical.
A sleeve that keeps the bottle hidden until you slide it out, working on the same reveal as the label.
The four expressions laid out as a flight from first light to nightfall.
A live site where you chill the bottle on screen and watch the label change.
Ethan Donnelly is a Visual Communication designer from the Gold Coast, drawn to work that knows exactly who and what it stands for. He grew up around ski, skate and BMX, cultures that never tried to please everyone and are better for it. That is the work he makes.
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