Yule Kritters

Many young children are scared of the dark. This is a common problem and can lead to irrational fear since they are young and easily influenced as well as having an active imagination. Yule Kritters is designed for a special kindergarten class where children will learn to combat their fears as well as helping them use their active imagination in a different way. The name of this project is Yule Kritters. Yule is an old festival held for the winter solstice; when the shortest day and the longest night happens. Critters, or Kritters in this case, are another word animals such as the little ‘kritters’ that can be found within the Yule Kritters class story.

YK Style Guide

This style guide serves as the basis for all the components of this project using the signature blue and purple colours on a dark background to create a dreamy night sky vibe for to set the scene for the story and lessons taught by the Yule Kritters class.

YK Logo

Yule Kritters features 3 variations in logo designs to be applied and used on branding of the class materials. The logo uses the Y and K of the name Yule Kritters and incorporates characteristics of Yule Kritters’ characters to create a memorable and fun logo.

YK Characters

Yule Kritters focuses on three fun characters: Mew, Yoo and Kii. Who become familiar faces for the students of the Yule Kritters’ special kindergarten class and serve as companions for the students as they overcome their fear of the dark like little Mew.

YK Story

The storyline follows little Mew as they discover that the dark isn’t as scary as they once thought it was. The story is animated to be engaging for the young audience and will be shown to the class by the teacher.

YK Workbook

This work book will be given to each student who attends the special Yule Kritters kindergarten class so that they can remember and imagine their own set of events for the Yule Kritter story. This serves as enrichment and a memory of the lessons taught by the class, helping students over come their fears and use their imagination to their advantage.

YK Stickers

Stickers featuring the Yule Kritters logo and characters are given out to the young students to take home as a reminder of the story told in class and to help them combat the fear of the dark. The stickers can be coloured into any colour that the students wish to make the characters.

YK Packaging

This is the packaging that will contain the Yule Kritters workbook and sticker sheet which can be brought home after class to help students remembers the story.